Beautycounter at Ulta Beauty, Beautycounter has announced its major retail debut at Ulta Beauty, following a pop-up collaboration with Sephora in 2020.
The clean beauty brand, valued at $1 billion in 2021 after a majority stake acquisition by private equity firm The Carlyle Group, will be available online at Ulta.com starting February 26th and in 500 stores across the United States starting March 5th.
In a statement, Beautycounter’s CEO Marc Rey expressed enthusiasm about the partnership with Ulta Beauty, which aligns with the brand’s mission to provide safer products to all consumers.
This is a significant move for Beautycounter, as the company is primarily known for its direct sales model where customers promote and sell the brand’s products to others.
With the Beautycounter and Ulta Beauty partnership, the clean beauty brand’s award-winning products will reach a broader audience, introducing new consumers to our award-winning products. This is an exciting step toward achieving BeautyCounter’s mission to raise up beauty and make beauty uncompromising.
Gregg Renfrew, the founder of Beautycounter, sees this partnership as a major milestone in the beauty industry. The collaboration with Ulta Beauty takes the beauty industry beyond clean, bringing safer and cleaner beauty products into the hands of consumers across the country.
The resulting growth and impact of this partnership will undoubtedly be significant for BeautyCounter, allowing the brand to expand its reach and fulfill its mission of providing safer products to consumers. The partnership with Ulta Beauty is a testament to the brand’s commitment to making beauty uncompromising and accessible to all.